Saas Overhaul

Facilitated ethnographic research in the field, resulting in validated insights and team alignment.

Starting with wireframes, I refined through critique cycles and stakeholder review.

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

Whether you're building your product, this principle applies.